Company Overview
Nex Corporation, Inc. originated in 1992 as a family-owned venture and has since expanded into a dynamic team of innovative design professionals and client advocates. Originating as a shop-at-home flooring service, Nex Corporation evolved over 17 years into PAR Flooring, Inc., and eventually transformed into Nexus Solutions. In 2009, PAR Flooring shifted focus towards servicing projects and facility managers directly. Recognizing a market gap in commercial interior solutions in 2014, Nexus Solutions emerged, encompassing two core service divisions: Nexus Flooring, meeting client flooring needs, and Nexus Solutions, addressing commercial interior requirements.

The Challenge
Nexus engaged Paradigm Marketing & Design in 2014 to rebrand PAR Flooring into Nexus Solutions, incorporating a new service arm, Nexus Solutions. This necessitated a comprehensive rebranding effort, encompassing a new corporate logo, messaging strategy, and website.

Taking Action: Strategy Development and Outcomes
In collaboration with Nexus Solutions, Paradigm crafted a unified brand identity capturing both Nexus Flooring and Nexus Solutions while highlighting the collective values of Team Nexus.

Following the deployment of updated branding and a responsive website, Paradigm continued to serve as Nexus Solutions’ outsourced marketing department. Over three years, Paradigm spearheaded the successful integration of the new brand into the market and drove awareness of the Nexus Solutions service line.

As Nexus Solutions’ marketing partner, Paradigm managed social media endeavors, orchestrated email campaigns, devised digital marketing strategies to enhance lead generation and website traffic, maintained the website, and coordinated content marketing efforts, including blogs, case studies, press releases, and awards.

Results through Innovation
Nexus Solutions experienced rapid growth, with Nexus Solutions now constituting 71% of the company’s total business. Overall, since the 2014 rebrand, Nexus Solutions has achieved a remarkable 54% growth, necessitating an expansion in staff and a relocation to a new, state-of-the-art office space.